In the fast-paced airport environment, passengers often face the dual challenges of time constraints and limited choices. In fast food restaurants like McDonald's and KFC, we often see several 32 inch self-service ordering machines placed at the entrance for customers to use conveniently. Even in the current hot market of QR code ordering in China, these fast food restaurants still use self-service ordering machines, which naturally have unique dining experience advantages.
Advantages of 32 inch self-service ordering machine compared to QR code ordering
① Experience is more friendly.
Whether it is a self-service ordering machine or a QR code ordering machine, their purpose is to alleviate the pressure of crowd flow on the front desk. The self-service ordering machine is located at the entrance of the store, and when no one is using it, it can be operated directly as soon as they enter the store. The screen is larger and the experience is better.
② High focus and improved efficiency.
Scanning a QR code to place an order requires first finding the location and then opening the app on your phone, which often significantly increases the ordering time due to interference from other information on your phone. And self-service ordering machines can allow people to focus on ordering, complete ordering needs in a faster way, thereby improving time efficiency and reducing the loss of benefits caused by individual time wear and tear during peak hours in restaurants.
③ Enhance brand image.
Generally, QR code ordering is more commonly used in various small restaurants, while large restaurants often use waiters to order. Medium sized fast food restaurants are very suitable for configuring several self-service ordering machines, which can serve as storefronts, enhance consumers' image of the restaurant, and optimize customer ordering experience. In addition, a points system can be added to attract customers to come frequently, achieving multiple benefits at once.
④ Advertising placement.
Many fast food restaurants often launch new products to test popularity, and at this time, ordering machines can be used as advertising machines very well. Placing beautiful promotional posters on the screen can attract consumers at a glance, thereby increasing the conversion rate of new product attempts and allowing restaurants to find more profit points for their dishes.
⑤ High security.
When using scanning code to order food, we often encounter that some platforms need to pay attention to the official account or obtain a number of information unrelated to consumption, such as the customer's geographical location, mobile phone number, nickname avatar, etc., which makes ordering a meal cumbersome, affects the user experience, and reduces the probability of customers coming to the restaurant next time, while self-service ordering machines avoid this situation.
⑥ No platform deduction points.
The self-service ordering machine is integrated with our own store system, allowing for direct ordering. However, most QR code ordering is provided by third-party platforms as payment channels, so a certain transaction fee needs to be deducted for each purchase, which is also a significant cost for merchants in the long run.
Using self-service ordering machines in public places such as airports helps maintain brand style
In high-speed railway stations, airports, or some high-end public areas, the design of self-service ordering machines can better integrate into the environment, provide a better sense of technology and fashion, and truly enhance the ordering experience of consumers. Therefore, restaurants here are often equipped with 32 inch self-service ordering machines.
Our company provides professional ordering machine design, manufacturing, and customization services to European and American users, and can configure products according to customer needs. The machine can be equipped with POS, scanning codes, NFC reading, bank card reading and other functions. For more questions, please contact us.
